You are to know, then, that there dwelt aforetime at Paris a Florentine gentleman, who, being by reason of poverty turned merchant, had prospered so well in his affairs that he was become very wealthy; and having by his lady an only son, Lodovico by name, whose nobility disrelished trade, he would not put him in any shop; but that he might be with other gentlemen, he caused him to enter the service of the King of France,whereby he acquired very fine manners and other accomplishments. Being in this service, Lodovico was one day with some other young gallants that talked of the fair ladies of France, and England, and other parts of the world, when they were joined by certain knights that were returned from the Holy Sepulchre;and hearing their discourse, one of the knights fell a saying, that of a surety in the whole world, so far as he had explored it, there was not any lady, of all that he had ever seen, that might compare for beauty with Madonna Beatrice, the wife of Egano de' Galluzzi, of Bologna: wherein all his companions, who in common with him had seen the lady at Bologna, concurred.Which report Lodovico, who was as yet fancy-free, no sooner heard, than he burned with such a yearning to see the lady that he was able to think of nought else:insomuch that he made up his mind to betake him to Bologna to see her, and if she pleased him, to remain there; to which end he gave his father to understand that he would fain visit the Holy Sepulchre, whereto his father after no little demur consented.